Privacy Policy – Act Creative Agency
Effective Date: 25th October 2025
Last Updated: 27th April 2026
Act Creative Agency (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website or interact with us.
We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Information We Collect
We may collect and process the following types of personal data:
- Information you provide to us:
- Name, email address, phone number
- CVs, headshots, showreels, and other professional materials
- Any information submitted via contact forms or email
- Information collected automatically:
- IP address
- Browser type and version
- Pages visited and time spent on our website
- Cookies and usage data
2. How We Use Your Information
We use your personal data for the following purposes:
- To respond to enquiries and communicate with you
- To assess and represent talent submissions
- To manage our client and talent relationships
- To improve our website and services
- To comply with legal and regulatory obligations
We will only use your data where we have a lawful basis, including:
- Your consent
- Performance of a contract
- Compliance with legal obligations
- Legitimate business interests
3. Sharing Your Information
We do not sell your personal data. However, we may share your information with:
- Casting directors, production companies, and industry professionals (for talent representation purposes)
- Service providers (e.g. website hosting, email services)
- Legal or regulatory authorities when required
All third parties are required to respect the security of your personal data.
4. Data Retention
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including legal, accounting, or reporting requirements.
If you submit materials for representation and are not taken on, we may retain your information for a reasonable period unless you request deletion.
5. Your Rights
Under UK data protection law, you have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion of your data
- Object to or restrict processing
- Request data portability
- Withdraw consent at any time (where applicable)
To exercise your rights, please contact us using the details below.
6. Cookies
Our website may use cookies to enhance user experience and analyse website traffic. You can control or disable cookies through your browser settings.
7. Data Security
We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way.
8. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites.
9. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact:
Act Creative Agency
Email: talent@actcreative.agency
Address: 66 Paul Street, London, EC2A 4NA
10. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.
